Adelaide Airport approached us with the objective of promoting the soon to be completed revolutionary new airport parking and traffic development. It was vital that this message was communicated clearly, explaining all of the many features and benefits in a concise and entertaining way. The two major problems we faced in delivering this content was 1) The construction was not yet close to completion and 2) The deadline for the video was set to coincide with the launch of the development. We discussed our options and held a brainstorming creative meeting to come up with the best way to deliver and exceed the brief. Because we were unable to film, we identified digital sketch animation, sometimes referred to as scribe animation or whiteboard animation as the most appropriate style. We pitched this to Adelaide Airport, who loved the concept. Working closely with the client we were able to quickly get sign off on both the drawing style and script, allowing us to move into production and finally delivery.

Adelaide Airport were incredibly happy with the finished product, which they have used on their web site, within the Terminal and on EDM and other communications pieces.