Alternative Foot Solutions is a Podiatry clinic with offices in Manly and Sydney CBD.

We recently ran a campaign to generate appointments in the clinic.

AFS specialise in treating bunions naturally. This is to counter popular thinking about how bunions can be treated and is a great contrarian way of marketing.

We used Facebook’s interest-based targeting to create audiences of their ideal target market and then began a Conversions campaign.

We used the contrarian viewpoint in the ads and achieved a great result over the 3 weeks of the campaign.

The ad offered a $35 appointment. The cost per appointment was only $27.72, so the campaign was actually profitable on the front end.

Campaign Stats

63,757 Impressions

36,407 People Reached

528 Post Engagements

439 Link Clicks

62 Appointments Booked

$27.72 Cost Per Appointment

$1,718 Ad Spend

$46,500 Revenue in Ongoing Treatments.