Challenge is a not-for-profit beneficiary of the funds raised by “The Biggest Aussie Pie Night”. Challenge specialise in providing support and assistance to children with cancer, helping the children and their families cope during their difficult ordeals. Because Challenge receive no government funding, it is vital that any marketing they develop is clear, engaging and targeted. After our briefing and  brainstorming, it was clear to us that one of the big advantages for Challenge was their association with Four’N Twenty and their high profile celebrity connections. We leveraged the star power, shooting on location and in our green screen studio in Elsternwick, Melbourne. This television commercial featured many celebrities who kindly donated their time and personality.