Basketball Australia Coaches

Alternative Foot Solutions

Alternative Foot Solutions is a Podiatry clinic with offices in Manly and Sydney CBD.

We recently ran a campaign to generate appointments in the clinic.

AFS specialise in treating bunions naturally. This is to counter popular thinking about how bunions can be treated and is a great contrarian way of marketing.

We used Facebook’s interest-based targeting to create audiences of their ideal target market and then began a Conversions campaign.

We used the contrarian viewpoint in the ads and achieved a great result over the 3 weeks of the campaign.

The ad offered a $35 appointment. The cost per appointment was only $27.72, so the campaign was actually profitable on the front end.

Campaign Stats

63,757 Impressions

36,407 People Reached

528 Post Engagements

439 Link Clicks

62 Appointments Booked

$27.72 Cost Per Appointment

$1,718 Ad Spend

$46,500 Revenue in Ongoing Treatments.

Performax

Performax Sportswear is a compression wear line who wanted to lift their branding and compete with other compression wear brands delivering high-end campaigns. We shot this on location in Point Cook amongst the long grass. The campaign features Australian swimmer Michael Klim. It also features a beautifully warm lighting technique developed specifically for the brand.

Peter Jackson

Peter Jackson is a Melbourne suit brand. Our role was to grow their existing image to a higher end campaign level. We shot on location in North Melbourne using the train station and surrounding alley ways, drawing upon the saturated blue architectural lines and warm textured walls for each look.

Arena Swimwear

Arena Swimwear is one of the world’s most iconic swimwear brands. Based in Italy, this shoot showcased Australian Olympic swimmer Emily Seebohm. The campaign was shot on location in Melbourne at the Fitzroy Pools. The brief was to add some Australian colour and dynamic to the existing darker global campaigns whilst still keeping the brand’s aesthetic. To deliver the client’s message, we used multiple lighting sources and strong poses. The client was extremely happy with the results.

Playtex

Playtex wanted to incorporate a city skyline at night into their next global campaign for one of their products. We shot this in a Melbourne hotel room one evening. The brief was for bubbly bright lights and circle bokeh to focus attention towards the model while adding a lovely aesthetic to the lingerie.

Australia’s Wealth Creators

Australia’s Wealth Creators is a compilation book of interviews Jonathan had written for the Wealth Creator magazine. Australia’s Wealth Creators examines what it takes to be an entrepreneur; the hard work and sacrifice, and the skills.

The book offers insight into the working lives of some of Australia’s most talented and successful entrepreneurs. Some of the secrets to their success include growing a self-awareness, the belief in self-improvement and working with the best – and only the best – people.

Australia’s Wealth Creators includes interviews with fourteen well known self-made Australians including Janine Allis, Ita Buttrose, Collette Dinnigan, Gerry Harvey, Alan Jones, Simon Reynolds and Graham Turner. Rags to riches, falls and rises, awards and accolades, flops and mistakes – they’re all here.

Think & Grow Rich

Working in close conference with the publisher, Jonathan helped create and launch the Think & Grow Rich magazine. Jonathan has started and assisted in the creation of several magazines from the ground up, including HLF, ManSpace, Succeed, and Think Big.

Jonathan understands the processes involved in starting a magazine, such as finding an audience, tailoring content, marketing procedures and building a team of dedicated professional and contributors.

Jonathan’s main strength in this project was the creation and continued improvements to the editorial and publishing processes.

Juup

Juup Salons are a leading luxury beauty brand in Singapore, now with 3 locations. Aaron personally worked with the business owner and team to increase their brand presence to a luxury level, doubling their revenues, establishing and nurturing a team culture and helping them become an elite beauty experience in Singapore. The initial project spanned a 12 month period and continues to grow.

The Sales King

Using his talents to grow one of his own brands from scratch, Aaron’s famous “Sales King” brand is now recognised in 14 countries as a leading sales training brand for SMEs, entrepreneurs and sales professionals. The Sales King project is a testament to the work Aaron does not only for his clients but for his own brands. The Sales King was nominated as “Sales Training Seminar of the Year 2012” in Asia.