Uncategorized 21st Century Education leads the way with a modern day education for life, with over 250,000 members in Australia and worldwide. With monumental success over 18 months, Aaron helped increase the brand presence of 21st Century Education through marketing and sales strategies and systems, helping them dominate the market and achieve record results.
Uncategorized With the release of GE’s new line of Healthymagination products, a NYC event was planned with a combination of edits and supporting material broadcast daily. With an upbeat and friendly style, the visual content was produced with a tight turnaround to delight and exceed GE’s expectations.
Uncategorized With a unique blend of cuts and music-driven edits, Southpole’s thirty second commerical spot is atmospheric, diverse and unique. The commercial employs the use of speed ramping, overlay elements, and animated title graphics to round out and polish the final product.
Uncategorized The United Nations needed a compelling video piece to accompany their new branding, with focus on their close relationship to the United Nations Foundation. Photography and video elements were employed to create TV commercials, digital signage and online playback. The success of the UN campaign was in part due to the emotional finesse of the videos.
Uncategorized Challenge is a not-for-profit beneficiary of the funds raised by “The Biggest Aussie Pie Night”. Challenge specialise in providing support and assistance to children with cancer, helping the children and their families cope during their difficult ordeals. Because Challenge receive no government funding, it is vital that any marketing they develop is clear, engaging and targeted. After our briefing and brainstorming, it was clear to us that one of the big advantages for Challenge was their association with Four’N Twenty and their high profile celebrity connections. We leveraged the star power, shooting on location and in our green screen studio in Elsternwick, Melbourne. This television commercial featured many celebrities who kindly donated their time and personality.
Uncategorized Adelaide Airport approached us with the objective of promoting the soon to be completed revolutionary new airport parking and traffic development. It was vital that this message was communicated clearly, explaining all of the many features and benefits in a concise and entertaining way. The two major problems we faced in delivering this content was 1) The construction was not yet close to completion and 2) The deadline for the video was set to coincide with the launch of the development. We discussed our options and held a brainstorming creative meeting to come up with the best way to deliver and exceed the brief. Because we were unable to film, we identified digital sketch animation, sometimes referred to as scribe animation or whiteboard animation as the most appropriate style. We pitched this to Adelaide Airport, who loved the concept. Working closely with the client we were able to quickly get sign off on both the drawing style and script, allowing us to move into production and finally delivery.
Adelaide Airport were incredibly happy with the finished product, which they have used on their web site, within the Terminal and on EDM and other communications pieces.
Uncategorized Shelcom initially wanted us to create a promotional video for their business, explaining to new and potential customers exactly who they were and what they do. The purpose of the promotional video was to generate awareness and engagement, while delivering more customers from the website. Promotional videos are perfect for this however they also rely on the ability of the website or supporting marketing to deliver the traffic to the video in order for it to be effective. We discussed an alternative approach, which would support the promotional video and also capture the audience during their research stage.
The video we created for Shelcom was shot in Manhattan Media’s green screen studio in Melbourne, we scripted the content based on a combination of research and FAQs, and the delivery strategy was carefully planned utilising YouTube.
Shelcom are very happy with this and the other videos we have created for them and they continue to drive awareness and new business, providing a measurable Return on Investment.