Shelcom initially wanted us to create a promotional video for their business, explaining to new and potential customers exactly who they were and what they do. The purpose of the promotional video was to generate awareness and engagement, while delivering more customers from the website. Promotional videos are perfect for this however they also rely on the ability of the website or supporting marketing to deliver the traffic to the video in order for it to be effective. We discussed an alternative approach, which would support the promotional video and also capture the audience during their research stage.

The video we created for Shelcom was shot in Manhattan Media’s green screen studio in Melbourne, we scripted the content based on a combination of research and FAQs, and the delivery strategy was carefully planned utilising YouTube.

Shelcom are very happy with this and the other videos we have created for them and they continue to drive awareness and new business, providing a measurable Return on Investment.